When you go into business, forget about profit and focus on people. Grow your customer base. Build loyalty by treating them like family. Show them you are more interested in their satisfaction than their money. Don’t be excited when they pay. Be excited when you serve them. Make them feel fulfilled with your goods and services. If they are rude, be polite to them. Be tolerant and non-judgmentally accept them, warts and all. Do this, and your profits will soar!