Market Research in Pharmaceutical Industry: Best Practices and...

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2026-01-30 09:08:30

Market Research in Pharmaceutical Industry: Best Practices and Major Strategies

The decision making process in pharmaceutical companies revolves around market research. It influences product development, pricing, market entry and long-term planning. On assumptions, teams do not have concrete data. Assumptions are risky, and in pharma. This paper will describe the market research process in the pharmaceutical market and the most important strategies to use, as well as the...

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