Old Books, New Readers: Strategies for Reviving Backlist Titles

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2026-02-05 11:25:35

The publishing industry is often obsessed with the "new"—the debut novel, the launch week, the first 30 days. However, a sustainable author career is built on the backlist. Books published a year, five years, or a decade ago are assets that can generate revenue indefinitely if managed correctly. Book publicity services are increasingly focused on strategies to revive and re-promote these...

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