The SEO Risks of A/B Testing: Balancing Data and Rankings

a adăugat un sunet Alte

2026-02-06 10:01:03

Data-driven decision making is the gold standard in business. A/B testing (or split testing) is the primary method for this, allowing companies to show two different versions of a page to users to see which one converts better. While this is essential for Conversion Rate Optimization (CRO), it is fraught with danger for SEO if mishandled. Without safeguards, A/B testing can look like "cloaking"...

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