Most people don’t choose the long road. They inherit it.
  You watch how others do things, you copy the steps, you assume the pain is part of the price. Digitising workflows, services, processes — whatever name you give it — somehow becomes this heavy, exhausting pilgrimage. Weeks of meetings. Expensive tools. Consultants speaking in circles. And somewhere in the middle of it, you start thinking: This shouldn’t feel this hard....
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