How the OVO Hoodie Became a Streetwear Icon

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2026-03-02 07:50:49

The OVO hoodie has become one of the most recognizable pieces in modern streetwear fashion. OVO, short for October’s Very Own, is a lifestyle and fashion brand founded by global music icon Drake along with his longtime collaborators Noah “40” Shebib and Oliver El-Khatib. Since its creation, the brand has blended music, culture, and high-end street fashion into a powerful...

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