Health and Wellness Trends Increase Demand for Functional Drinks
The global non-carbonated soft drinks market size was estimated at USD 168.63 billion in 2025 and is projected to reach USD 278.17 billion by 2033, growing at a CAGR of 6.4% from 2026 to 2033. The market is experiencing strong momentum as consumer preferences continue shifting away from traditional fizzy and high-sugar beverages toward healthier, hydration-focused alternatives. Rising health...
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