Asset Class Segmentation: Analyzing the Noya Ecosystem. In master-planned communities, "One Size Fits All" is a failed strategy. Aldar’s Noya project succeeds by segmenting the market into distinct asset classes catering to different investor profiles. The Breakdown: Noya Viva (Phase 2): Amenity-centric units targeting the Short-Term Rental market. Optimized for Yield Maximization. Noya Luma (Phase 3): Standalone villas targeting Capital Appreciation via scarcity. Understanding these nuances is the difference between a "Good" investment and a "Great" one. Read the full comparative analysis: https://homestead-ae.com/noya-viva-and-noya-luma/ #RealEstateInvestment #AbuDhabi #YasIsland #Aldar #AssetManagement #Noya